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26
newspaper article
Kuidas luua head lastebrändi?
Vihalem, Ann
Äripäev
2004
/
7. dets., lk. 17
https://www.aripaev.ee/uudised/2004/12/06/kuidas-luua-head-lastebrandi
newspaper article
27
book article
Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
book article
28
newspaper article
MIT Tallinna Tehnikaülikool : kas on mõistlik arendada oma brändi või tippülikoolilt teenus sisse osta?
Liiv, Innar
Sirp
2016
/
lk. 32 : fot
http://www.sirp.ee/s1-artiklid/c21-teadus/mit-tallinna-tehnikaulikool/
newspaper article
29
journal article
Nation branding : tourism brochures and the idea of an Estonian nation
Polese, Abel
;
Pawłusz, Emilia
Baltic worlds : a scholarly journal and news magazine
2017
/
p. 28-31 : ill
http://www.ester.ee/record=b2520977*est
journal article
30
book article
Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19
Berndt, Adele
;
Hollebeek, Linda Desiree
;
Kaljund, Kristel
;
Rather, Raouf Ahmad
Brand co-creation tourism research : contemporary issues and challenges
2023
/
p. 139-158
https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515
https://www.ester.ee/record=b5602689*est
book article
31
journal article EST
/
journal article ENG
Radical circles and visionary innovation : angry birds and the transformation of video games
Ainamo, Antti
;
Dell'Era, Claudio
;
Verganti, Roberto
Creativity and Innovation Management
2021
/
p. 439-454
https://doi.org/10.1111/caim.12458
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
32
book article
Reklaami turunduslike aspektide evolutsioon
Allikmaa, Jaanika
;
Arvola, Rene
Äritegevuse innovaatika. 3
2002
/
lk. 5-20
book article
33
journal article EST
/
journal article ENG
The role of consumer speech acts in brand activism: A transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Tuan, Annamaria
;
Hollebeek, Linda Desiree
Journal of Advertising
2023
/
20 p
https://doi.org/10.1080/00913367.2023.2288828
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
journal article EST
/
journal article ENG
34
book article
Tallinn University of Technology
Leading brands of Estonia : an insight into some of Estonian strongest brands
2016
/
p. 204-207 : ill
book article
35
book article
Tallinn University of Technology
Leading brands of Estonia : an insight into some of Estonian strongest brands
2016
/
p. 204-207 : ill
http://www.ester.ee/record=b4618985*est
book article
36
book article
Tarbija teekond esmakogemusest brändisaadikuni [Elektrooniline teavik]
Riivits-Arkonsuo, Iivi
"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 2014
2014
/
lk. 10
book article
37
book article
Tarbijast brändisaadikuks ehk sõnumi liikumine läbi tarbija [Võrguväljaanne]
Riivits-Arkonsuo, Iivi
Elamusdisain turunduses : turunduse õppetooli IV kevadkonverents : konverentsi ettekannete abstraktide kogumik : 10. mai 2016
2016
/
lk. 8
https://www.ttu.ee/public/m/majandusteaduskond/Sundmused/TurKonvAbstraktid.pdf
book article
38
journal article
Tarbijast brändisaadikuks ehk sõnumi liikumine tarbija kaudu
Riivits-Arkonsuo, Iivi
Kaja : kommunikatsiooni ja suhtekorralduse ajakiri
2016
/
lk. 19-20
https://artiklid.elnet.ee/record=b2800067*est
journal article
39
book article
The effect of consumer values on engagement and behavioral intent : moderating role of age
Kautish, Pradeep
;
Hollebeek, Linda Desiree
;
Khare, Arpita
;
Rather, Raouf Ahmad
Managing Disruptions in Business : Causes, Conflicts, and Control
2022
/
p. 263-289
https://doi.org/10.1007/978-3-030-79709-6_14
book article
40
journal article
The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products
Parts, Oliver
;
Vida, Irena
Managing global transitions
2011
/
p. 355-370 : ill
journal article
41
journal article EST
/
journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
42
book article
The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviour
Parts, Oliver
;
Vida, Irena
;
Vihalem, Ann
University-business cooperation Tallinn 2011
2011
/
p. 259-276 : ill
book article
43
book
Turunduse alused
2003
https://www.ester.ee/record=b1820995*est
book
44
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 44, displaying
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