The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

author
Kaur, Harsandaldeep
Paruthi, Mandakini
statement of authorship
Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam, Linda D. Hollebeek
publisher
journal volume number month
vol. 46
year of publication
pages
art. 101321, 11 p. . ill
keyword
brand community identification
reward
virtual brand community
ISSN
0736-5853
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Kaur, H., Paruthi, M., Islam, J., Hollebeek, L. D. The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities // Telematics and informatics (2020) vol. 46, art. 101321, 11 p. . ill. https://doi.org/10.1016/j.tele.2019.101321