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journal article EST
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journal article ENG
The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
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keyword
112
1.
Human brands
2.
Brands
3.
experiential brands
4.
Fashion brands
5.
luxury brands
6.
technology brands
7.
basic human values
8.
business and human rights
9.
design methodology and human-centred design
10.
Digital/Human configurations
11.
environmental and human safety index
12.
European Convention on Human Rights
13.
European Court of Human Rights
14.
fundamental human rights
15.
generations of human rights
16.
genome (human)
17.
genome, human
18.
history of human rights
19.
human
20.
human rights
21.
human activity recognition
22.
human augmentation
23.
human behavior
24.
human behavior modeling
25.
human behaviour
26.
human capital
27.
human capital accumulation
28.
human capital reporting
29.
human characteristics
30.
human cognition
31.
human computer interaction
32.
human computer interaction (HCI)
33.
Human Cytomegalovirus (CMV)
34.
human development
35.
human dignity
36.
human disease
37.
human EEG
38.
human element
39.
human emotional and physiological states
40.
human emotions
41.
human error
42.
human experience
43.
human factor
44.
human factor (HF)
45.
human factor of cybersecurity
46.
human factors
47.
human factors in vehicular system
48.
human gait
49.
human gait modeling
50.
human gait plant
51.
human genome
52.
human gut microbiome
53.
human gut microbiota
54.
human health
55.
human impact
56.
human influence
57.
human life expectancy
58.
human limb
59.
human machine interaction
60.
human machine systems
61.
human mobility
62.
human motor functions
63.
human movement patterns
64.
human neural progenitor cells
65.
human ovarian follicle
66.
human pancreatic lipase
67.
human papilloma virus
68.
human path rehabilitation
69.
human perception
70.
human performance factors
71.
human population size
72.
human privacy
73.
human readable
74.
human resource and Strategy Europe 2020
75.
human resource competitiveness
76.
human resource development
77.
human resource management
78.
human resources
79.
human rights
80.
human rights of minors
81.
human robot collaboration (HRC)
82.
human robot interaction
83.
human security
84.
human shortcomings
85.
human skeletal remains
86.
human stefin B
87.
Human-brand based marketing
88.
human-centered design
89.
Human-centered planning
90.
human-centred learning
91.
human-centredness
92.
human-centric design
93.
human-computer interaction
94.
human–computer interaction
95.
Human-Computer Interaction (HCI)
96.
human-computer trust
97.
human-landscape relationship
98.
human-machine interaction
99.
human-machine interactions
100.
human-machine interface
101.
human-machine system
102.
human-readable
103.
human-robot
104.
human-robot collaboration
105.
human-robot interaction
106.
human–robot interaction
107.
human-robot interaction (HRI)
108.
international human rights law
109.
social and human capital
110.
standardized "human" prototype
111.
strategic human resource management
112.
strategies for human resource and local policies
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