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Using machine learning to improve brand management in an online environment

author
Iankovets, T.
Järvis, Marina
Fomin, O.
Chernobrovkina, S.
Shvets, S.
statement of authorship
Tetiana Iankovets, Marina Järvis, Olexander Fomin, Svitlana Chernobrovkina, Sofiia Shvets
source
International review of management and marketing
publisher
EconJournals
journal volume number month
vol. 15, 6
year of publication
2025
pages
p. 118-125
url
https://doi.org/10.32479/irmm.20649
subject term
tehisõpe
brändimine
turundusstrateegiad
tehisintellekt
keyword
machine learning (ML)
brand management
content personalization
marketing strategies
social outreach
artificial intelligence (AI)
ISSN
2146-4405
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
language
Inglise
Iankovets, T., Järvis, M., Fomin, O., Chernobrovkina, S., Shvets, S. Using machine learning to improve brand management in an online environment // International review of management and marketing (2025) vol. 15, 6, p. 118-125. https://doi.org/10.32479/irmm.20649