Rafeh, M. A., Abbasi, A. Z., Hollebeek, L. D.; Ali, M. A., Ting, D. H.

The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement

author

Rafeh, Mir Abdur

Abbasi, Amir Zaib

Hollebeek, Linda Desiree

Ali, Muhammad Asghar

Ting, Ding Hooi

source

Health marketing quarterly

publisher

Taylor & Francis

year of publication

2024

pages

32 p

url

https://doi.org/10.1080/07359683.2024.2355378

subject term

tarbijad

kaasamine

sotsiaalmeedia

koroonakriis

tervisekäitumine

reklaam

keyword

advertising value

consumer engagement (CE)

COVID-19

Ducoffe’s advertising model

health-protective behavior

ISSN

0735-9683

notes

Includes bibliogr

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

scopus

TTÜ department

ärikorralduse instituut

language

inglise

Rafeh, M. A., Abbasi, A. Z., Hollebeek, L. D.; Ali, M. A., Ting, D. H. The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement // Health marketing quarterly (2024), 32 p. https://doi.org/10.1080/07359683.2024.2355378