Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
author
Hussain, Ali
Wilson, Bradley
statement of authorship
Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting, Bradley Wilson
publisher
journal volume number month
vol. 36, 3
year of publication
pages
p. 398–415 : ill
subject term
keyword
Pop-up ads
Ducoffe’s advertisement value model
Audio aesthetic
Visual aesthetic
Online video-gaming services
ISSN
0887-6045
notes
Bibliogr.: 147 ref
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
quartile
TalTech department
language
inglise
Reserch Group
Hussain, A., Abbasi, A., Hollebeek, L. D., Schultz, C. D., Ting, D. H., Wilson, B. Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value // Journal of services marketing (2022) vol. 36, 3, p. 398–415 : ill.