Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
author
Gerlitz, Laima
Meyer, Christopher
Prause, Gunnar Klaus
statement of authorship
Laima Gerlitz, Christopher Meyer, Gunnar Prause
source
Entrepreneurship and sustainability issues
publisher
Entrepreneurship and Sustainability Center
journal volume number month
vol. 8, 4
year of publication
2021
pages
p. 467-487
url
https://doi.org/10.9770/jesi.2021.8.4(28)
subject term
turundusstrateegiad
regionaalpoliitika
brändimine
subject of location
Läänemere maad
keyword
marketing strategy
regional branding
branding strategy
South Baltic Sea Region
Blue Economy
regional innovation
Small and Medium-sized Enterprises (SMEs)
ISSN
2345-0282
notes
Bibliogr. p. 483-486
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
ärikorralduse instituut
language
inglise