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journal article EST / journal article ENG

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 / p. 1415-1434 https://doi.org/10.1080/0965254X.2024.2380657 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformationGerlitz, Laima; Meyer, Christopher; Prause, Gunnar KlausEntrepreneurship and sustainability issues2021 / p. 467-487 https://doi.org/10.9770/jesi.2021.8.4(28)

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Number of records 2, displaying 1 - 2

1. marketing strategy
2. cooperative marketing
3. destination marketing
4. digital marketing
5. digital content marketing
6. digital marketing
7. experience marketing
8. experiential marketing
9. exporting export marketing
10. gamification marketing
11. Human-brand based marketing
12. industrial marketing
13. instagram marketing
14. marketing
15. marketing communications
16. marketing training
17. marketing and library
18. marketing and university library
19. marketing communication
20. marketing innovation
21. marketing networks
22. place marketing
23. relationship marketing
24. social media marketing
25. social media marketing
26. social media marketing and library
27. social media marketing and university library
28. tourism marketing
29. word-of-mouth (WOM) marketing
30. word-of-mouth marketing
31. adaptive test strategy generation
32. AI strategy
33. behavioural strategy
34. BESS Control Strategy
35. branding strategy
36. business strategy
37. control strategy
38. diffusion strategy
39. education strategy
40. educational strategy
41. efficient control strategy
42. electrode placement strategy
43. end-of-life (EOL) strategy
44. enterprise strategy
45. EU heating and cooling strategy
46. EU post-2020 biodiversity strategy
47. EU regulatory strategy
48. European institutions digital strategy
49. fault handling strategy
50. human resource and Strategy Europe 2020
51. long term renovation strategy
52. management strategy
53. manufacturing strategy
54. marine strategy framework directive
55. Marine Strategy Framework Directive (MSFD)
56. market strategy
57. modulation strategy
58. national cyber security strategy
59. nonlinear control strategy
60. optimal operation strategy
61. optimal storage strategy
62. outsourcing strategy
63. ownership strategy
64. passive design strategy
65. PLM implementation strategy
66. PLM strategy
67. Power leveling strategy
68. pricing strategy
69. proactive strategy
70. Renovation strategy
71. scan strategy
72. scanning strategy
73. Smart Specialization Strategy
74. strategy
75. strategy building
76. strategy definition
77. strategy Europe 2020
78. strategy focus
79. strategy formation
80. strategy map
81. sustainability strategy
82. sustainable strategy
83. teaching strategy
84. waste management strategy

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