Breaking the ice : understanding and overcoming consumer resistance to frozen foods
author
statement of authorship
Muhammad Adnan Waseem, Muhammad Waqas, Yuksel Ekinci, Muhammad Fawad Khan, Linda Hollebeek
source
publisher
journal volume number month
vol. 127, 6
year of publication
pages
p. 1923-1941
subject term
keyword
buyer resistance
freshness
frozen food
health concerns
negative word-of-mouth
nutritional concerns
ISSN
0007-070X
scientific publication
teaduspublikatsioon
classifier
Scopus
TalTech department
language
English
Waseem, M. A., Waqas, M., Ekinci, Y., Khan, M., F., Hollebeek, L. Breaking the ice : understanding and overcoming consumer resistance to frozen foods // British food journal (2025) vol. 127, 6, p. 1923-1941.