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Journal of the academy of marketing science (source)
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journal article EST
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journal article ENG
Moving the stakeholder journey forward
Hollebeek, Linda Desiree
;
Kumar, Viswanathan
;
Srivastava, Rajendra K.
;
Clark, Moira K.
Journal of the academy of marketing science
2023
/
p. 23-49
https://doi.org/10.1007/s11747-022-00878-3
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journal article EST
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journal article ENG
2
journal article
S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda Desiree
;
Srivastava, Rajendra K.
;
Chen, Tom
Journal of the academy of marketing science
2019
/
p. 161−185
https://doi.org/10.1007/s11747-016-0494-5
journal article
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keyword
31
1.
World Academy of Art and Science (WAAS)
2.
cooperative marketing
3.
destination marketing
4.
digital marketing
5.
digital content marketing
6.
experience marketing
7.
experiential marketing
8.
exporting export marketing
9.
Human-brand based marketing
10.
industrial marketing
11.
instagram marketing
12.
marketing
13.
marketing communications
14.
marketing training
15.
marketing and library
16.
marketing and university library
17.
marketing communication
18.
marketing innovation
19.
marketing networks
20.
marketing strategy
21.
place marketing
22.
relationship marketing
23.
social media marketing
24.
social media marketing
25.
social media marketing and library
26.
social media marketing and university library
27.
tourism marketing
28.
word-of-mouth (WOM) marketing
29.
word-of-mouth marketing
30.
Estonian Academy of Music and Theatre Library
31.
industry-academy collaboration
subject term
2
1.
e-Governance Academy
2.
Starfish Academy
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