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Journal of the academy of marketing science (source)

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journal article EST / journal article ENG

Moving the stakeholder journey forwardHollebeek, Linda Desiree; Kumar, Viswanathan; Srivastava, Rajendra K.; Clark, Moira K.Journal of the academy of marketing science2023 / p. 23-49 https://doi.org/10.1007/s11747-022-00878-3 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRMHollebeek, Linda Desiree; Srivastava, Rajendra K.; Chen, TomJournal of the academy of marketing science2019 / p. 161−185 https://doi.org/10.1007/s11747-016-0494-5

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Number of records 2, displaying 1 - 2

1. World Academy of Art and Science (WAAS)
2. cooperative marketing
3. destination marketing
4. digital marketing
5. digital content marketing
6. experience marketing
7. experiential marketing
8. exporting export marketing
9. Human-brand based marketing
10. industrial marketing
11. instagram marketing
12. marketing
13. marketing communications
14. marketing training
15. marketing and library
16. marketing and university library
17. marketing communication
18. marketing innovation
19. marketing networks
20. marketing strategy
21. place marketing
22. relationship marketing
23. social media marketing
24. social media marketing
25. social media marketing and library
26. social media marketing and university library
27. tourism marketing
28. word-of-mouth (WOM) marketing
29. word-of-mouth marketing
30. Estonian Academy of Music and Theatre Library
31. industry-academy collaboration

1. e-Governance Academy
2. Starfish Academy

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