Experience marketing from a teaching and learning perspective [Online resource]
author
Leppiman, Anu
Riivits-Arkonsuo, Iivi
Kukk, Jana
statement of authorship
Anu Leppiman, Iivi Riivits-Arkonsuo, Jana Kukk
source
Journal of marketing trends
journal volume number month
vol. 5, 2
year of publication
2018
pages
p. 113-121 : ill
url
https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf
subject term
elamusturundus
turundus
õpetamine
projektõpe
kogemusõpe
teenuste disain
keyword
experience marketing
teaching experience
learning experience
project learning
experiential learning
service and product design
sensory ethnography
ISSN
1961-7798
notes
Bibliogr. p. 120-121
TTÜ department
ärikorralduse instituut
language
inglise