Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode
author
statement of authorship
Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
source
publisher
year of publication
pages
18 p
subject term
ISSN
0091-3367
notes
Bibliogr.: 94 ref
scientific publication
teaduspublikatsioon
classifier
Scopus
Scopus
TTÜ department
language
inglise
Septianto, F., Mathmann, F., Hollebeek, L. D., Higgins, E. T. Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode // Journal of Advertising (2023), 18 p.