Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
author
Hollebeek, Linda Desiree
Parts, Oliver
Urbonavicius, Sigitas
Riisalu, Rein
Adomaviciute-Sakalauske, Karina
Jansson, Johan
statement of authorship
Linda D. Hollebeek, Oliver Parts, Sigitas Urbonavicius, Rein Riisalu, Karina Adomaviciute-Sakalauske, Johan Jansson
source
Journal of strategic marketing
publisher
Routledge
journal volume number month
vol. 32, 8
year of publication
2024
pages
p. 1415-1434
url
https://doi.org/10.1080/0965254X.2024.2380657
subject term
desinformatsioon
tarbijad
brändid
mõjutamine
turundusstrateegiad
keyword
misinformation
consumer engagement
Brands
Cialdini’s weapons of influence
marketing strategy
ISSN
1466-4488
0965-254X
notes
Bibliogr. 81 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/17900156718
https://www.scopus.com/pages/publications/85199471003?inward
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20STRATEG%20MARK&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001275345000001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Strategy and management
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise