Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
author
Hollebeek, Linda Desiree
Parts, Oliver
Urbonavicius, Sigitas
Riisalu, Rein
Adomaviciute-Sakalauske, Karina
Jansson, Johan
statement of authorship
Linda D. Hollebeek, Oliver Parts, Sigitas Urbonavicius, Rein Riisalu, Karina Adomaviciute-Sakalauske, Johan Jansson
source
Journal of strategic marketing
publisher
Informa UK Limited
year of publication
2024
url
https://doi.org/10.1080/0965254X.2024.2380657
subject term
desinformatsioon
tarbijad
brändid
mõjutamine
turundusstrateegiad
keyword
misinformation
consumer engagement
Brands
Cialdini’s weapons of influence
marketing strategy
ISSN
1466-4488
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
language
inglise