Millennials' brand attachment and ecological systems theory [Online resource]
author
Riivits-Arkonsuo, Iivi
Leppiman, Anu
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
location of publication
Paris
publisher
Paris-Venice Marketing Trends Asociation
year of publication
2016
pages
p. 1-12 : ill
conference name, date
15th International Marketing Trends Conference, January 21-23, 2016
conference location
Venice, Italy
url
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
subject term
tarbijakäitumine
tarbijahuvid
brändid
turunduskommunikatsioon
keyword
brand attachment
consumer-brand relationship
Millennials
ecological systems theory
ISBN
978-2-9532811-2-7
notes
Bibliogr. p. 11-12
TalTech department
ärikorralduse instituut
language
inglise