Role of AI in enhancing customer engagement, loyalty and loyalty programme performance
statement of authorship
Choukri Menidiel, Linda D. Hollebeek, Anu Leppiman and Iivi Riivits-Arkonsuo
source
Handbook of Research on Customer Loyalty
location of publication
London
publisher
year of publication
pages
p. 316-331
ISBN
978-1-80037-162-0
scientific publication
teaduspublikatsioon
classifier
TTÜ department
language
inglise
Uurimisrühm
Menidjel, C., Hollebeek, L., Leppiman, A., Riivits-Arkonsuo, I. Role of AI in enhancing customer engagement, loyalty and loyalty programme performance // Handbook of Research on Customer Loyalty. London : Edward Elgar, 2022. p. 316-331. (Research Handbooks in Business and Management series).