Marbach, J., Borghei Razavi, N., Lages, C. R., Hollebeek. L. D.

Positively and negatively valenced customer engagement : the constructs and their organizational consequences

author

Marbach, Julia

Borghei Razavi, Niloofar

Lages, Cristiana R.

Hollebeek, Linda Desiree

statement of authorship

Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek

source

Handbook of research on customer engagement

location of publication

Cheltenham

publisher

Edward Elgar Publishing

year of publication

2019

pages

p. 291–310 : ill

series

Research Handbooks in Business and Management series

url

https://doi.org/10.4337/9781788114899.00021

https://www.ester.ee/record=b5290824*est

subject term

kliendisuhted

suhteturundus

ISBN

978-1-78811-488-2

notes

Bibliogr. p. 305-310

TTÜ department

ärikorralduse instituut

language

inglise

Uurimisrühm

Marketing research group

Marbach, J., Borghei Razavi, N., Lages, C. R., Hollebeek. L. D. Positively and negatively valenced customer engagement : the constructs and their organizational consequences // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 291–310 : ill. (Research Handbooks in Business and Management series). https://doi.org/10.4337/9781788114899.00021 https://www.ester.ee/record=b5290824*est