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Positively and negatively valenced customer engagement : the constructs and their organizational consequences

author
Marbach, Julia
Borghei Razavi, Niloofar
Lages, Cristiana R.
Hollebeek, Linda Desiree
statement of authorship
Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek
source
location of publication
Cheltenham
publisher
year of publication
pages
p. 291–310 : ill
series
url
ISBN
978-1-78811-488-2
notes
Bibliogr. p. 305-310
TTÜ department
language
inglise
Reserch Group
Marketing research group
Marbach, J., Borghei Razavi, N., Lages, C. R., Hollebeek. L. D. Positively and negatively valenced customer engagement : the constructs and their organizational consequences // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 291–310 : ill. (Research Handbooks in Business and Management series). https://doi.org/10.4337/9781788114899.00021 https://www.ester.ee/record=b5290824*est