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Experience marketing : conceptual insights and the difference from experiential marketing

author
statement of authorship
Anu Leppiman and Siiri Same
source
location of publication
Berlin
publisher
year of publication
pages
p. 240-258 : ill
series
ISBN
978-3-8305-3011-4
notes
Bibliogr. p. 255-258
language
inglise
Leppiman, A., Same, S. Experience marketing : conceptual insights and the difference from experiential marketing // University-business cooperation Tallinn 2011. Berlin : Berliner Wissenschafts-Verlag, 2011. p. 240-258 : ill. (Regional business and socio-economic development ; Bd. 5).