prindi

Experience marketing : conceptual insights and the difference from experiential marketing

autor
Leppiman, Anu
Same, Siiri
vastutusandmed
Anu Leppiman and Siiri Same
allikas
University-business cooperation Tallinn 2011
ilmumiskoht
Berlin
kirjastus/väljaandja
Berliner Wissenschafts-Verlag
ilmumisaasta
2011
leheküljed
p. 240-258 : ill
seeria-sari
Regional business and socio-economic development ; Bd. 5
ISBN
978-3-8305-3011-4
märkused
Bibliogr. p. 255-258
keel
inglise
Leppiman, A., Same, S. Experience marketing : conceptual insights and the difference from experiential marketing // University-business cooperation Tallinn 2011. Berlin : Berliner Wissenschafts-Verlag, 2011. p. 240-258 : ill. (Regional business and socio-economic development ; Bd. 5).