Design management and branding for SMEs : experiences from the DesignSHIP project

statement of authorship
Achim Hack, Gunnar Prause and Laima Maknyte
location of publication
Berlin
year of publication
pages
p. 129-148 : ill
ISBN
978-3-8305-3028-2
notes
Bibliogr. p. 147-148
TTÜ department
language
inglise
Hack, A., Prause, G., Maknyte, L. Design management and branding for SMEs : experiences from the DesignSHIP project // European integration and Baltic Sea region studies : university-business partnership through the Triple Helix Approach ; Vol. II. Berlin : Berliner Wissenschafts-Verlag, 2012. p. 129-148 : ill. (Regional business and socio-economic development ; Bd. 6). https://www.researchgate.net/publication/316924339_Design_Management_and_Branding_for_SMEs_Experiences_from_the_DesignSHIP