prindi

Design management and branding for SMEs : experiences from the DesignSHIP project

autor
Hack, Achim
Prause, Gunnar Klaus
Maknyte, Laima
vastutusandmed
Achim Hack, Gunnar Prause and Laima Maknyte
allikas
European integration and Baltic Sea region studies : university-business partnership through the Triple Helix Approach ; Vol. II
ilmumiskoht
Berlin
kirjastus/väljaandja
Berliner Wissenschafts-Verlag
ilmumisaasta
2012
leheküljed
p. 129-148 : ill
seeria-sari
Regional business and socio-economic development ; Bd. 6
leitav
https://www.researchgate.net/publication/316924339_Design_Management_and_Branding_for_SMEs_Experiences_from_the_DesignSHIP
märksõna
väikeettevõtted
keskmise suurusega ettevõtted
disainijuhtimine
brändimine
võtmesõna
design management
brand
branding
business strategy
ISBN
978-3-8305-3028-2
märkused
Bibliogr. p. 147-148
TTÜ struktuuriüksus
ärikorralduse instituut
keel
inglise
Hack, A., Prause, G., Maknyte, L. Design management and branding for SMEs : experiences from the DesignSHIP project // European integration and Baltic Sea region studies : university-business partnership through the Triple Helix Approach ; Vol. II. Berlin : Berliner Wissenschafts-Verlag, 2012. p. 129-148 : ill. (Regional business and socio-economic development ; Bd. 6). https://www.researchgate.net/publication/316924339_Design_Management_and_Branding_for_SMEs_Experiences_from_the_DesignSHIP