Responsible stakeholder engagement marketing
author
Kumar, V.
Hollebeek, Linda Desiree
Sharma, Amalesh
Rajan, Bharath
Srivastava, Rajendra K.
statement of authorship
V. Kumar, Linda D. Hollebeek, Amalesh Sharma, Bharath Rajan, Rajendra K. Srivastava
source
Journal of business research
publisher
Elsevier
journal volume number month
vol. 189
year of publication
2025
pages
art. 115143, 15 p. : ill
url
https://doi.org/10.1016/j.jbusres.2024.115143
subject term
ettevõtted
sotsiaalne vastutus
turundusstrateegiad
kliendid
kaasamine
jätkusuutlikkus
huvigrupid
keyword
corporate social responsibility (CSR)
customer engagement marketing
marketing strategy
responsible marketing
responsible stakeholder engagement marketing (RSEM)
stakeholder theory
ISSN
0148-2963
1873-7978
notes
Bibliogr.: 100 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/20550
https://www.scopus.com/pages/publications/85214141436?origin=resultslist
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20BUS%20RES&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001414230800001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise