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Unravelling the customer journey: A conceptual framework and research agenda

author
Mele, Cristina
Hollebeek, Linda Desiree
Di Bernardo, Irene
Russo Spena, Tiziana
statement of authorship
Cristina Mele, Linda D. Hollebeek, Irene Di Bernardo, Tiziana Russo Spena
source
publisher
journal volume number month
vol. 211
year of publication
pages
art. 123916
url
ISSN
0040-1625
notes
Bibliogr.: 117 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
classifier
1.1
Scopus
scopus
Mele, C., Hollebeek, L. D., Di Bernardo, I., Russo Spena, T. Unravelling the customer journey: A conceptual framework and research agenda // Technological forecasting and social change (2025) vol. 211, art. 123916. https://doi.org/10.1016/j.techfore.2024.123916