The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
author
Kaur, Harsandaldeep
Paruthi, Mandakini
Islam, Jamid Ul
Hollebeek, Linda Desiree
statement of authorship
Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam, Linda D. Hollebeek
source
Telematics and informatics
publisher
Elsevier
journal volume number month
vol. 46
year of publication
2020
pages
art. 101321, 11 p. . ill
url
https://doi.org/10.1016/j.tele.2019.101321
subject term
tarbijakäitumine
kliendilojaalsus
brändid
identifitseerimine
keyword
consumer brand engagement
brand community identification
reward
brand loyalty
virtual brand community
ISSN
0736-5853
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Social sciences
en
Computer science
en
Engineering
en
Sotsiaalteadused
et
Arvutiteadus
et
Tehnika
et
category (sub)
Social sciences. Law
en
Social sciences. Communication
en
Computer science. Computer networks and communications
en
Engineering. Electrical and electronic engineering
en
Sotsiaalteadused. Seadus
et
Sotsiaalteadused. Suhtlemine
et
Arvutiteadus. Arvutivõrgud ja side
et
Tehnika. Elektri- ja elektroonikatehnika
et
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group