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journal article EST
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journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
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journal article EST
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journal article ENG
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journal article ENG
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Riivits-Arkonsuo, Iivi
Journal of Retailing and Consumer Services
2020
/
Art. nr. 102219
https://doi.org/10.1016/j.jretconser.2020.102219
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journal article ENG
3
journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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4
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journal article ENG
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda Desiree
;
Islam, Jamid Ul
The service industries journal
2019
/
p. 519-540
https://doi.org/10.1080/02642069.2019.1570154
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journal article ENG
Number of records 4, displaying
1 - 4
keyword
34
1.
brand loyalty
2.
behavioural loyalty
3.
customer loyalty
4.
customer loyalty intent
5.
loyalty
6.
loyalty programs
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
Brand engagement
15.
brand equity
16.
brand evangelism
17.
brand experience
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand origin identification
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
consumer brand engagement
27.
consumer-brand relationship
28.
customer brand engagement
29.
customer-based brand equity
30.
Human-brand based marketing
31.
intra brand competition
32.
knowledge of brand origins
33.
memorable brand experience
34.
virtual brand community
author
1
1.
Brand, Ruth
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