Moving the stakeholder journey forward
author
Hollebeek, Linda Desiree
Kumar, Viswanathan
Srivastava, Rajendra K.
Clark, Moira K.
statement of authorship
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava & Moira K. Clark
source
Journal of the academy of marketing science
publisher
Springer Nature
journal volume number month
vol. 51
year of publication
2023
pages
p. 23-49
url
https://doi.org/10.1007/s11747-022-00878-3
subject term
huvigrupid
kliendid
kogemused
keyword
stakeholder journey
customer journey
stakeholder engagement
stakeholder experience
interdependence theory
ISSN
0092-0703
1552-7824
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
ärikorralduse instituut
language
inglise