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Exploring customer engagement in the product vs. service context

author
Behnam, Mohsen
Hollebeek, Linda Desiree
Clark, Moira K.
Farabi, Reza
statement of authorship
Mohsen Behnam, Linda D.Hollebeek, Moira K.Clark, Reza Farabi
source
journal volume number month
vol. 60
year of publication
pages
art. 102456, 9 p
url
ISSN
0969-6989
notes
Bibliogr.: 86 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
customer engagement
customer cocreation
relationship quality
customer learning
customer knowledge sharing
goods/services
sports
Reserch Group
Marketing research group
Behnam, M., Hollebeek, L., Clark, M., Farabi, R. Exploring customer engagement in the product vs. service context // Journal of retailing and consumer services (2021) vol. 60, art. 102456, 9 p. https://doi.org/10.1016/j.jretconser.2021.102456