Saha, V., Venkatesh, M., Goyal, P., Hollebeek, L.

prindi

Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework

autor

Saha, Victor

Venkatesh, Mani

Goyal, Praveen

Hollebeek, Linda Desiree

vastutusandmed

Victor Saha, Venkatesh Mani, Praveen Goyal, and Linda D. Hollebeek

allikas

Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications

kirjastus/väljaandja

Edward Elgar Publishing

ilmumisaasta

2022

leheküljed

p. 80-89

leitav

https://doi.org/10.4337/9781839105425

märksõna

brändid

brändimine

ISBN

978-1-83910-541-8

teaduspublikatsioon

klassifikaator

3.1

TTÜ struktuuriüksus

ärikorralduse instituut

keel

inglise

Saha, V., Venkatesh, M., Goyal, P., Hollebeek, L. Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework // Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications. : Edward Elgar Publishing, 2022. p. 80-89. https://doi.org/10.4337/9781839105425