Riivits-Arkonsuo, I., Kaljund, K., Leppiman, A.

Consumer journey from first experience to brand evangelism

author

Riivits-Arkonsuo, Iivi

Kaljund, Kristel

Leppiman, Anu

statement of authorship

Iivi Riivits-Arkonsuo, Kristel Kaljund, Anu Leppiman

source

Research in economics and business : Central and Eastern Europe

journal volume number month

Vol. 6, No. 1

year of publication

2014

pages

p. 5-28 : ill

subject term

brändid

tarbijad

tarbimine

tarbijakäitumine

keyword

brand evangelism

consumer behaviour

brand experience

consumer experience

experience pyramid

ISSN

1736-9126

notes

Bibliogr. p. 26-28

TTÜ department

ärikorralduse instituut

language

inglise

Riivits-Arkonsuo, I., Kaljund, K., Leppiman, A. Consumer journey from first experience to brand evangelism // Research in economics and business : Central and Eastern Europe (2014) Vol. 6, No. 1, p. 5-28 : ill.