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Ethnicity's effect on social media-based comment intention : comparing minority and majority consumers

author
statement of authorship
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek
source
publisher
journal volume number month
vol. 38, 11
year of publication
pages
p. 1895-1910
url
ISSN
1520-6793
0742-6046
notes
Bibliogr.: 94 ref
scientific publication
teaduspublikatsioon
language
inglise
Reserch Group
Marketing research group
Bozkurt, S., Gligor, D., Hollebeek, L. Ethnicity's effect on social media-based comment intention : comparing minority and majority consumers // Psychology and Marketing (2021) vol. 38, 11, p. 1895-1910. https://doi.org/10.1002/mar.21549