Hollebeek, L., Sharma, T., Pandey, R., Sanjal, P., Clark, M

Fifteen years of customer engagement research : a bibliometric and network analysis

author

Hollebeek, Linda Desiree

Sharma, Bhupesh

Pandey, Ritesh

Sanyal, Priyavrat

Clark, Moira K.

statement of authorship

Linda D. Hollebeek, Tripti Ghosh Sharma, Ritesh Pandey, Priyavrat Sanyal, Moira K. Clark

source

Journal of Product & Brand Management

publisher

Emerald

journal volume number month

vol. 31, 2

year of publication

2022

pages

p. 293-309

url

https://doi.org/10.1108/JPBM-01-2021-3301

subject term

kliendisuhted

kliendilojaalsus

bibliomeetria

keyword

customer engagement

brand engagement

bibliometric analysis

network analysis

ISSN

1061-0421

notes

Bibliogr.: 173 ref

Open Access

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

Journal metrics at Scopus

Article at Scopus

WOS

Journal metrics at WOS

Article at WOS

category (general)

Business, management and accounting

category (sub)

Business, management and accounting. Strategy and management

Business, management and accounting. Management of technology and innovation

kvartiil

TTÜ department

ärikorralduse instituut

language

inglise

Uurimisrühm

Marketing research group

Hollebeek, L., Sharma, T., Pandey, R., Sanjal, P., Clark, M Fifteen years of customer engagement research : a bibliometric and network analysis // Journal of Product & Brand Management (2022) vol. 31, 2, p. 293-309. https://doi.org/10.1108/JPBM-01-2021-3301