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Fifteen years of customer engagement research : a bibliometric and network analysis

author
Hollebeek, Linda Desiree
Sharma, Bhupesh
Pandey, Ritesh
Sanyal, Priyavrat
Clark, Moira K.
statement of authorship
Linda D. Hollebeek, Tripti Ghosh Sharma, Ritesh Pandey, Priyavrat Sanyal, Moira K. Clark
source
Journal of Product & Brand Management
publisher
journal volume number month
vol. 31, 2
year of publication
pages
p. 293-309
url
ISSN
1061-0421
notes
Bibliogr.: 173 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Reserch Group
Marketing research group
Hollebeek, L., Sharma, T., Pandey, R., Sanjal, P., Clark, M Fifteen years of customer engagement research : a bibliometric and network analysis // Journal of Product & Brand Management (2022) vol. 31, 2, p. 293-309. https://doi.org/10.1108/JPBM-01-2021-3301