Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
author
Khan, Imran
Hollebeek, Linda Desiree
Fatma, Mobin
Islam, Jamid Ul
Rather, Raouf Ahmad
Shahid, Shadma
Sigurdsson, Valdimar
statement of authorship
Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Raouf Ahmad Rather, Shadma Shahid & Valdimar Sigurdsson
source
Journal of Marketing Management
publisher
Informa UK Limited
journal volume number month
vol. 39, 3-4
year of publication
2023
pages
p. 275-297
url
https://doi.org/10.1080/0267257X.2022.2106290
subject term
tarbijakäitumine
kliendikogemus
mobiilirakendused
sirvimine
keyword
consumer behavior
customer engagement
customer experience
mobile apps
desktop browser
relationship quality
ISSN
0267-257X
1472-1376
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
ärikorralduse instituut
language
inglise