Personality-based consumer engagement styles : conceptualization, research propositions and implications
statement of authorship
Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith
location of publication
Cheltenham
publisher
year of publication
pages
p. 224-244
subject term
ISBN
978-1-78811-488-2
notes
Bibliogr. p. 239-244
TTÜ department
language
inglise
Uurimisrühm
Hollebeek, L. D., Islam, J., Macky, K. et al. Personality-based consumer engagement styles : conceptualization, research propositions and implications // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 224-244. (Research Handbooks in Business and Management series).