Personality-based consumer engagement styles : conceptualization, research propositions and implications
vastutusandmed
Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith
ilmumiskoht
Cheltenham
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 224-244
ISBN
978-1-78811-488-2
märkused
Bibliogr. p. 239-244
TTÜ struktuuriüksus
keel
inglise
Uurimisrühm
Hollebeek, L. D., Islam, J., Macky, K. et al. Personality-based consumer engagement styles : conceptualization, research propositions and implications // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 224-244. (Research Handbooks in Business and Management series).