prindi

Personality-based consumer engagement styles : conceptualization, research propositions and implications

autor
Hollebeek, Linda Desiree
Islam, Jamid Ul
Macky, Keith
vastutusandmed
Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith
allikas
Handbook of research on customer engagement
ilmumiskoht
Cheltenham
kirjastus/väljaandja
Edward Elgar Publishing
ilmumisaasta
2019
leheküljed
p. 224-244
seeria-sari
Research Handbooks in Business and Management series
leitav
https://doi.org/10.4337/9781788114899.00017
https://www.ester.ee/record=b5290824*est
märksõna
kliendisuhted
kliendisuhete juhtimine
individuaalsed vajadused
ISBN
978-1-78811-488-2
märkused
Bibliogr. p. 239-244
TTÜ struktuuriüksus
ärikorralduse instituut
keel
inglise
Uurimisrühm
Turunduse uurimisrühm
Hollebeek, L. D., Islam, J., Macky, K. et al. Personality-based consumer engagement styles : conceptualization, research propositions and implications // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 224-244. (Research Handbooks in Business and Management series). https://doi.org/10.4337/9781788114899.00017 https://www.ester.ee/record=b5290824*est