Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy
location of publication
Istanbul
publisher
Teknik Basim Matbaacilik
year of publication
pages
p. 1929-1934 [CD-ROM]
conference name, date
9th Eurasia Business and Economist Society Conference, January 11-13, 2013
conference location
Roma, Italy
subject term
keyword
consumer online behavior
experience pyramid model
notes
Bibliogr. p. 1934
TTÜ department
language
inglise
Riivits-Arkonsuo, I., Leppiman, A. Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource] // 9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy. Istanbul : Teknik Basim Matbaacilik, 2013. p. 1929-1934 [CD-ROM].