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book article

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

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journal article

Country branding and country image : insights, challenges and prospects. The case of EstoniaSame, Siiri; Solarte Vasquez, Maria ClaudiaBaltic journal of European studies2014 / p. 137-165 : ill https://artiklid.elnet.ee/record=b2673737*est

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Experiential technology brands for generation YRiivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 20152015 / p. 1-11 : ill

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book article

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

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journal article EST / journal article ENG

When gamification backfires : the impact of perceived justice on online community contributionsLeclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; Kullak, Aureliane; Hollebeek, Linda DesireeJournal of Marketing Management2020 / p. 550-577 https://doi.org/10.1080/0267257X.2020.1736604 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

Number of records 5, displaying 1 - 5

1. brand experience
2. consumer experience
3. customer experience
4. Customer experience (CX)
5. experience
6. experience economy
7. experience marketing
8. experience pyramid
9. experience pyramid model
10. gamification experience
11. human experience
12. Husserl and dialogical reconstruction of experience
13. learning experience
14. meaningful experience
15. memorable brand experience
16. patient experience
17. Peirce and dialogical reconstruction of experience
18. place experience
19. planners’ experience
20. stakeholder experience
21. teaching experience
22. user experience
23. value-in-experience

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