Game on! How gamified loyalty programs boost customer engagement value
author
statement of authorship
Linda D. Hollebeek, Kallol Das, Yupal Shukla
publisher
journal volume number month
vol. 61
year of publication
pages
art. 102308, 10 p. : ill
subject term
keyword
ISSN
0268-4012
notes
Bibliogr.: 143 ref
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
kvartiil
TTÜ department
language
inglise
Uurimisrühm
Hollebeek, L., Das,K., Shukla, I. Game on! How gamified loyalty programs boost customer engagement value // International journal of information management (2021) vol. 61, art. 102308, 10 p. : ill. https://doi.org/10.1016/j.ijinfomgt.2021.102308