The role of customer experience in the perceived value–word-of-mouth relationship
author
statement of authorship
Volker G. Kuppelwieser, Philipp Klaus, Aikaterini Manthiou, Linda D. Hollebeek
publisher
journal volume number month
vol. 36, 3
year of publication
pages
p. 364-378 : ill
ISSN
0887-6045
notes
Bibiogr.: 105 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
Consumer-perceived value (CPV)
Customer experience (CX)
Word-of-mouth (WoM) behavior
Mediator
Moderator
Utilitarian/hedonic/social value
Structural equation modeling
classifier
kvartiil
category (general)
category (sub)
TTÜ department
Reserch Group
Kuppelwieser, V. G., Klaus, P., Manthiou, A., Hollebeek, L. D. The role of customer experience in the perceived value–word-of-mouth relationship // Journal of services marketing (2022) vol. 36, 3, p. 364-378 : ill.