Giertz, J.N., Hollebeek, L.D., Weiger, W.H., Hammerschmidt, M.

The invisible leash: when human brands hijack corporate brands' consumer relationships

author

Giertz, Johann N.

Hollebeek, Linda Desiree

Weiger, Welf Hermann

Hammerschmidt, Maik

statement of authorship

Giertz, Johann N.; Hollebeek, Linda; Weiger, Welf H.; Hammerschmidt, Maik

source

Journal of Service Management

publisher

Emerald Publishing

journal volume number month

vol. 33, 3

year of publication

2022

pages

p. 485-495

url

https://doi.org/10.1108/JOSM-06-2021-0211

subject term

kliendisuhted

brändid

kaubamärgid

kaubanduspsühholoogia

keyword

Consumer engagement

Human brands

Human-brand based marketing

Parasocial relationships

Relationship hijacking

ISSN

1757-5818

1757-5826

notes

Bibliogr.: 55 ref.

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

Journal metrics at Scopus

Article at Scopus

WOS

Journal metrics at WOS

Article at WOS

category (general)

Business, management and accounting

category (sub)

Business, management and accounting. Business, management and accounting (miscellaneous)

Business, management and accounting. Strategy and management

Business, management and accounting. Tourism, leisure and hospitality management

kvartiil

TTÜ department

ärikorralduse instituut

language

inglise

Uurimisrühm

Marketing research group

Giertz, J.N., Hollebeek, L.D., Weiger, W.H., Hammerschmidt, M. The invisible leash: when human brands hijack corporate brands' consumer relationships // Journal of Service Management (2022) vol. 33, 3, p. 485-495. https://doi.org/10.1108/JOSM-06-2021-0211