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Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode

author
Septianto, Felix
Mathmann, Frank
Hollebeek, Linda Desiree
Higgins, E. Tory
statement of authorship
Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
source
publisher
journal volume number month
vol. 52, 5
year of publication
pages
p. 688 - 705
url
ISSN
0091-3367
notes
Bibliogr.: 94 ref
scientific publication
teaduspublikatsioon
language
inglise
Septianto, F., Mathmann, F., Hollebeek, L. D., Higgins, E. T. Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode // Journal of Advertising (2023) vol. 52, 5, p. 688 - 705. https://doi.org/10.1080/00913367.2023.2255251