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Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

author
Luo, Xi
Cheah, Jun-Hwa
Hollebeek, Linda Desiree
Lim, Xin-Jean
statement of authorship
Xi Luo, Jun-Hwa Cheah, Linda D. Hollebeek, Xin-Jean Lim
source
publisher
journal volume number month
vol. 77
year of publication
pages
art. 103644
url
ISSN
0969-6989
notes
Bibliogr. p. 12-15
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
live-streaming
elaboration likelihood model
customer engagement (CE)
deal proneness
impulse buying
partial least squares structural equation modeling (PLS-SEM)
Luo, X., Cheah, J-H.; Hollebeek, L. D., Lim, X-J. Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness // Journal of retailing and consumer services (2024) vol. 77, art. 103644. https://doi.org/10.1016/j.jretconser.2023.103644