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The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement

author
Rafeh, Mir Abdur
Abbasi, Amir Zaib
Hollebeek, Linda Desiree
Ali, Muhammad Asghar
Ting, Ding Hooi
source
Health marketing quarterly
publisher
year of publication
pages
32 p
url
ISSN
0735-9683
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
advertising value
consumer engagement (CE)
COVID-19
Ducoffe’s advertising model
health-protective behavior
classifier
1.1
Scopus
scopus
Rafeh, M. A., Abbasi, A. Z., Hollebeek, L. D.; Ali, M. A., Ting, D. H. The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement // Health marketing quarterly (2024), 32 p. https://doi.org/10.1080/07359683.2024.2355378