Online Content Creators’ and Viewers’ Interdependent Journeys
author
Wait, Marius
Ooi, Beewah
Lubbe, Isolde
statement of authorship
Linda D. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, Iivi Riivits-Arkonsuo, Isolde Lubbe
source
Services marketing quarterly
publisher
journal volume number month
vol. 45, 3
year of publication
pages
p. 296-318
subject term
keyword
content creators
content engagement
content users
content viewers
interactivity
ISSN
1533-2969
notes
Bibliogr.: 114 ref
Open Access
Open acces
scientific publication
teaduspublikatsioon
classifier
Scopus
scopus
TTÜ department
language
inglise
Hollebeek, L. D., Anselmsson, J., Adomaviciute-Sakalauske, K., Krumm, K., Jansson, J., Wait, M., Ooi, B., Riivits-Arkonsuo, I., Lubbe, I. Online Content Creators’ and Viewers’ Interdependent Journeys // Services marketing quarterly (2024) vol. 45, 3, p. 296-318.