Country branding and experience marketing : a perspective on sensemaking and cognition theories

author
statement of authorship
Siiri Same
journal volume number month
Vol. 6, 3
year of publication
pages
p. 286-303 : ill
subject term
ISSN
1313-2555
notes
Bibliogr. p. 298-303
TTÜ department
language
inglise
Same, S. Country branding and experience marketing : a perspective on sensemaking and cognition theories // Journal of international scientific publications : economy & business (2012) Vol. 6, 3, p. 286-303 : ill.