full record print

The effect of consumers' affective engagement on their personal data disclosure on social media

author
statement of authorship
Sigitas Urbonavicius, Linda D. Hollebeek, Agnė Simanavičiūtė
source
publisher
year of publication
pages
28 p
url
ISSN
1472-0817
notes
Bibliogr.: 103 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
affective engagement
consumer engagement (CE)
negotiated exchange
personal data disclosure
reciprocal exchange
relationship marketing
social exchange theory
social media
classifier
1.1
Scopus
scopus
Urbonavicius, S., Hollebeek, L., Simanavičiute, A. The effect of consumers' affective engagement on their personal data disclosure on social media // Journal of Consumer Behaviour (2025), 28 p. https://doi.org/10.1002/cb.2481