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Riivits-Arkonsuo, Iivi (TalTech author)
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26
book article
Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media users
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Listening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board
2014
/
p. 344-349
book article
27
journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
28
journal article EST
/
journal article ENG
Proactive service recovery performance in emerging (vs. developed) market-based firms : the role of clients’ cultural orientation
Nik Bakhsh, Naghmeh
;
Hollebeek, Linda Desiree
;
Riivits-Arkonsuo, Iivi
;
Clark, Moira K.
;
Casas, Ramunas
Organizations and Markets in Emerging Economies
2023
/
p. 260-285
https://doi.org/10.15388/omee.2023.14.92
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
29
journal article EST
/
journal article ENG
Quality labels in Estonian food market : do the labels matter?
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
;
Hartšenko, Jelena
Agronomy research
2016
/
p. 896-906 : ill
http://ise.elnet.ee/record=b2860784~S1*est
Journal metrics at Scopus
Article at Scopus
journal article EST
/
journal article ENG
30
book article
Role of AI in enhancing customer engagement, loyalty and loyalty programme performance
Menidjel, Choukri
;
Hollebeek, Linda Desiree
;
Leppiman, Anu
;
Riivits-Arkonsuo, Iivi
Handbook of Research on Customer Loyalty
2022
/
p. 316-331
https://doi.org/10.4337/9781800371637.00032
book article
31
newspaper article
TalTechi professor: hinnatõusu leevendust tuleb veel oodata
Riivits-Arkonsuo, Iivi
aripaev.ee
2025
https://www.aripaev.ee/arvamused/2025/08/23/taltechi-professor-hinnatousu-leevendust-tuleb-veel-oodata
newspaper article
32
newspaper article
TalTechi turunduse dotsent: turunduse paradigma on muutunud
Riivits-Arkonsuo, Iivi
BestMarketing.ee
2023
TalTechi turunduse dotsent: turunduse paradigma on muutunud
newspaper article
33
book article
Tarbija teekond esmakogemusest brändisaadikuni [Elektrooniline teavik]
Riivits-Arkonsuo, Iivi
"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 2014
2014
/
lk. 10
book article
34
book article
Tarbijast brändisaadikuks ehk sõnumi liikumine läbi tarbija [Võrguväljaanne]
Riivits-Arkonsuo, Iivi
Elamusdisain turunduses : turunduse õppetooli IV kevadkonverents : konverentsi ettekannete abstraktide kogumik : 10. mai 2016
2016
/
lk. 8
https://www.ttu.ee/public/m/majandusteaduskond/Sundmused/TurKonvAbstraktid.pdf
book article
35
journal article
Tarbijast brändisaadikuks ehk sõnumi liikumine tarbija kaudu
Riivits-Arkonsuo, Iivi
Kaja : kommunikatsiooni ja suhtekorralduse ajakiri
2016
/
lk. 19-20
https://artiklid.elnet.ee/record=b2800067*est
journal article
36
journal article
Uued inimesed ja positsioonid
Riivits-Arkonsuo, Iivi
;
Wahl, Mike Franz
;
Kisel, Einari
;
Sulakatko, Sirja
;
Landsberg, Mart
;
Sarkar, Aditi
;
Raadik, Heiki
Mente et Manu
2024
/
lk. 45-49 : fot
https://www.ester.ee/record=b1242496*est
journal article
37
journal article EST
/
journal article ENG
The value co-creation through joint failure recovery : B2B settings
Nik Bakhsh, Naghmeh
;
Riivits-Arkonsuo, Iivi
Journal of creating value
2022
/
p. 45–57
https://doi.org/10.1177/23949643221086463
Journal metrics at Scopus
Article at Scopus
journal article EST
/
journal article ENG
Related publications
1
Joint recovery management in business-to-business markets : antecedents, process and relational outcome = Äripartnerite ühine taastamistegevus : eeldused, protsess ja tulemused ärisuhtele
38
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
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