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Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda Desiree
;
Sprott, David E.
;
Riisalu, Rein
Psychology & Marketing
2022
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p. 1230-1243
https://doi.org/10.1002/mar.21647
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journal article EST
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41
1.
critical psychology
2.
models in psychology
3.
organizational psychology
4.
psychology
5.
psychology and behaviour
6.
cooperative marketing
7.
customer engagement marketing
8.
destination marketing
9.
digital marketing
10.
digital content marketing
11.
digital marketing
12.
experience marketing
13.
experiential marketing
14.
exporting export marketing
15.
gamification marketing
16.
Human-brand based marketing
17.
industrial marketing
18.
influencer marketing
19.
instagram marketing
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marketing
21.
marketing communications
22.
marketing training
23.
marketing and library
24.
marketing and university library
25.
marketing communication
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marketing innovation
27.
marketing networks
28.
marketing strategies
29.
marketing strategy
30.
place marketing
31.
relationship marketing
32.
responsible marketing
33.
responsible stakeholder engagement marketing (RSEM)
34.
social media marketing
35.
social media marketing
36.
social media marketing activities
37.
social media marketing and library
38.
social media marketing and university library
39.
tourism marketing
40.
word-of-mouth (WOM) marketing
41.
word-of-mouth marketing
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