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journal article EST / journal article ENG

Customers’ service-related engagement, experience, and behavioral intent: moderating role of ageRather, Raouf Ahmad; Hollebeek, Linda DesireeJournal of retailing and consumer services2021 / art. 102453, 10 p https://doi.org/10.1016/j.jretconser.2021.102453 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

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Number of records 2, displaying 1 - 2

1. experiential marketing
2. experiential brands
3. experiential learning
4. experiential product
5. Kolb’s experiential learning cycle
6. cooperative marketing
7. destination marketing
8. digital marketing
9. digital content marketing
10. digital marketing
11. experience marketing
12. exporting export marketing
13. Human-brand based marketing
14. industrial marketing
15. instagram marketing
16. marketing
17. marketing communications
18. marketing training
19. marketing and library
20. marketing and university library
21. marketing communication
22. marketing innovation
23. marketing networks
24. marketing strategy
25. place marketing
26. relationship marketing
27. social media marketing
28. social media marketing
29. social media marketing and library
30. social media marketing and university library
31. tourism marketing
32. word-of-mouth (WOM) marketing
33. word-of-mouth marketing

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