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journal article EST
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journal article ENG
Customers’ service-related engagement, experience, and behavioral intent: moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda Desiree
Journal of retailing and consumer services
2021
/
art. 102453, 10 p
https://doi.org/10.1016/j.jretconser.2021.102453
Journal metrics at Scopus
Article at Scopus
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journal article EST
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journal article ENG
2
book article
Marketing theory : experience marketing and experiential marketing
Same, Siiri
;
Larimo, Jorma Antero
The 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania
2012
/
p. 480-487 : ill
https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing
book article
Number of records 2, displaying
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keyword
39
1.
experiential marketing
2.
experiential brands
3.
experiential learning
4.
experiential product
5.
Kolb’s experiential learning cycle
6.
cooperative marketing
7.
customer engagement marketing
8.
destination marketing
9.
digital marketing
10.
digital content marketing
11.
digital marketing
12.
experience marketing
13.
exporting export marketing
14.
gamification marketing
15.
Human-brand based marketing
16.
industrial marketing
17.
influencer marketing
18.
instagram marketing
19.
marketing
20.
marketing communications
21.
marketing training
22.
marketing and library
23.
marketing and university library
24.
marketing communication
25.
marketing innovation
26.
marketing networks
27.
marketing strategies
28.
marketing strategy
29.
place marketing
30.
relationship marketing
31.
responsible marketing
32.
responsible stakeholder engagement marketing (RSEM)
33.
social media marketing
34.
social media marketing
35.
social media marketing and library
36.
social media marketing and university library
37.
tourism marketing
38.
word-of-mouth (WOM) marketing
39.
word-of-mouth marketing
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