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experiential marketing (keyword)

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journal article EST / journal article ENG

Customers’ service-related engagement, experience, and behavioral intent: moderating role of ageRather, Raouf Ahmad; Hollebeek, Linda DesireeJournal of retailing and consumer services2021 / art. 102453, 10 p https://doi.org/10.1016/j.jretconser.2021.102453 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

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Number of records 2, displaying 1 - 2

1. experiential marketing
2. experiential brands
3. experiential learning
4. experiential product
5. Kolb’s experiential learning cycle
6. cooperative marketing
7. destination marketing
8. digital marketing
9. digital content marketing
10. experience marketing
11. exporting export marketing
12. Human-brand based marketing
13. industrial marketing
14. instagram marketing
15. marketing
16. marketing communications
17. marketing training
18. marketing and library
19. marketing and university library
20. marketing communication
21. marketing innovation
22. marketing networks
23. marketing strategy
24. place marketing
25. relationship marketing
26. social media marketing
27. social media marketing
28. social media marketing and library
29. social media marketing and university library
30. tourism marketing
31. word-of-mouth (WOM) marketing
32. word-of-mouth marketing

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