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book article

Consumer behaviour in social media : patterns of sharing commercial messagesRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational business - Baltic business development2013 / p. 307-327 : ill

book article
2

book article

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

book article
3

journal article

Country branding and experience marketing : a perspective on sensemaking and cognition theoriesSame, SiiriJournal of international scientific publications : economy & business2012 / p. 286-303 : ill

journal article
4

journal article

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf

journal article
5

journal article

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

journal article
6

book article

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

book article
7

journal article

Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill

journal article

Number of records 7, displaying 1 - 7

1. experience marketing
2. cooperative marketing
3. destination marketing
4. digital marketing
5. digital content marketing
6. digital marketing
7. experiential marketing
8. exporting export marketing
9. Human-brand based marketing
10. industrial marketing
11. instagram marketing
12. marketing
13. marketing communications
14. marketing training
15. marketing and library
16. marketing and university library
17. marketing communication
18. marketing innovation
19. marketing networks
20. marketing strategy
21. place marketing
22. relationship marketing
23. social media marketing
24. social media marketing
25. social media marketing and library
26. social media marketing and university library
27. tourism marketing
28. word-of-mouth (WOM) marketing
29. word-of-mouth marketing
30. brand experience
31. consumer experience
32. customer experience
33. Customer experience (CX)
34. experience
35. experience economy
36. experience pyramid
37. experience pyramid model
38. gamification experience
39. human experience
40. Husserl and dialogical reconstruction of experience
41. learning experience
42. meaningful experience
43. memorable brand experience
44. patient experience
45. Peirce and dialogical reconstruction of experience
46. place experience
47. planners’ experience
48. stakeholder experience
49. teaching experience
50. user experience
51. value-in-experience

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