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book article

Consumer behaviour in social media : patterns of sharing commercial messagesRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational business - Baltic business development2013 / p. 307-327 : ill

book article
2

book article

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

book article
3

journal article

Country branding and experience marketing : a perspective on sensemaking and cognition theoriesSame, SiiriJournal of international scientific publications : economy & business2012 / p. 286-303 : ill

journal article
4

journal article

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf

journal article
5

journal article

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

journal article
6

book article

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

book article
7

journal article

Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill

journal article

Number of records 7, displaying 1 - 7

1. experience marketing
2. cooperative marketing
3. destination marketing
4. digital marketing
5. digital content marketing
6. experiential marketing
7. exporting export marketing
8. Human-brand based marketing
9. industrial marketing
10. instagram marketing
11. marketing
12. marketing communications
13. marketing training
14. marketing and library
15. marketing and university library
16. marketing communication
17. marketing innovation
18. marketing networks
19. marketing strategy
20. place marketing
21. relationship marketing
22. social media marketing
23. social media marketing
24. social media marketing and library
25. social media marketing and university library
26. tourism marketing
27. word-of-mouth (WOM) marketing
28. word-of-mouth marketing
29. brand experience
30. consumer experience
31. customer experience
32. Customer experience (CX)
33. experience
34. experience economy
35. experience pyramid
36. experience pyramid model
37. gamification experience
38. human experience
39. Husserl and dialogical reconstruction of experience
40. learning experience
41. meaningful experience
42. memorable brand experience
43. patient experience
44. Peirce and dialogical reconstruction of experience
45. place experience
46. planners’ experience
47. stakeholder experience
48. teaching experience
49. user experience
50. value-in-experience

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