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Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework (title)

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Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual frameworkSaha, Victor; Venkatesh, Mani; Goyal, Praveen; Hollebeek, Linda DesireeResearch Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications2022 / p. 80-89 https://doi.org/10.4337/9781839105425

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