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customer-based brand equity (keyword)
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journal article EST
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journal article ENG
Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
/
p. 8-26
https://doi.org/10.1177/23949643231157155
Journal metrics at Scopus
Article at Scopus
Article at WOS
journal article EST
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journal article ENG
2
journal article EST
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journal article ENG
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
64
1.
customer-based brand equity
2.
brand equity
3.
customer brand engagement
4.
Human-brand based marketing
5.
efficiency and equity of education
6.
equity
7.
equity markets
8.
housing equity withdrawal
9.
brand
10.
brand attachment
11.
brand avoidance
12.
brand betrayal
13.
Brand commitment
14.
brand community identification
15.
brand competence
16.
Brand engagement
17.
brand evangelism
18.
brand experience
19.
brand identification
20.
brand identity
21.
brand inauthenticity
22.
brand love
23.
brand loyalty
24.
brand origin identification
25.
brand prestige
26.
brand relationship quality
27.
Brand trust
28.
brand warmth
29.
cocreated brand value
30.
consumer brand engagement
31.
consumer-brand relationship
32.
intra brand competition
33.
knowledge of brand origins
34.
memorable brand experience
35.
virtual brand community
36.
bank-customer relationships
37.
customer activity cycle
38.
customer advocacy
39.
customer cocreation
40.
customer compatibility level
41.
customer engagement
42.
customer engagement (behavior)
43.
customer engagement (CE)
44.
customer engagement scale
45.
customer engagement value
46.
customer experience
47.
Customer experience (CX)
48.
customer insights
49.
customer installation
50.
customer journey
51.
customer journey (CJ)
52.
customer knowledge sharing
53.
customer learning
54.
customer loyalty
55.
customer loyalty intent
56.
customer relationship management (CRM)
57.
customer satisfaction
58.
customer service quality
59.
customer survey
60.
customer trust
61.
customer value
62.
customer values
63.
perceived customer value theory
64.
student-customer orientation
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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