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customer-based brand equity (keyword)
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journal article EST
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journal article ENG
Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
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p. 8-26
https://doi.org/10.1177/23949643231157155
Journal metrics at Scopus
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journal article EST
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journal article ENG
2
journal article EST
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journal article ENG
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
61
1.
customer-based brand equity
2.
brand equity
3.
customer brand engagement
4.
Human-brand based marketing
5.
efficiency and equity of education
6.
equity
7.
equity markets
8.
housing equity withdrawal
9.
brand
10.
brand attachment
11.
brand avoidance
12.
brand betrayal
13.
Brand commitment
14.
brand community identification
15.
brand competence
16.
Brand engagement
17.
brand evangelism
18.
brand experience
19.
brand identity
20.
brand inauthenticity
21.
brand love
22.
brand loyalty
23.
brand origin identification
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
consumer brand engagement
29.
consumer-brand relationship
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
bank-customer relationships
35.
customer activity cycle
36.
customer advocacy
37.
customer cocreation
38.
customer compatibility level
39.
customer engagement
40.
customer engagement (behavior)
41.
customer engagement (CE)
42.
customer engagement scale
43.
customer engagement value
44.
customer experience
45.
Customer experience (CX)
46.
customer insights
47.
customer installation
48.
customer journey
49.
customer knowledge sharing
50.
customer learning
51.
customer loyalty
52.
customer loyalty intent
53.
customer relationship management (CRM)
54.
customer satisfaction
55.
customer service quality
56.
customer survey
57.
customer trust
58.
customer value
59.
customer values
60.
perceived customer value theory
61.
student-customer orientation
author
1
1.
Brand, Ruth
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