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customer-based brand equity (keyword)
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journal article EST
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journal article ENG
Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
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p. 8-26
https://doi.org/10.1177/23949643231157155
Journal metrics at Scopus
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journal article EST
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journal article ENG
2
journal article EST
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journal article ENG
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
59
1.
customer-based brand equity
2.
brand equity
3.
customer brand engagement
4.
Human-brand based marketing
5.
efficiency and equity of education
6.
equity
7.
equity markets
8.
housing equity withdrawal
9.
brand
10.
brand attachment
11.
brand avoidance
12.
brand betrayal
13.
Brand commitment
14.
brand community identification
15.
Brand engagement
16.
brand evangelism
17.
brand experience
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand relationship quality
24.
Brand trust
25.
cocreated brand value
26.
consumer brand engagement
27.
consumer-brand relationship
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
32.
bank-customer relationships
33.
customer activity cycle
34.
customer advocacy
35.
customer cocreation
36.
customer compatibility level
37.
customer engagement
38.
customer engagement (behavior)
39.
customer engagement (CE)
40.
customer engagement scale
41.
customer engagement value
42.
customer experience
43.
Customer experience (CX)
44.
customer insights
45.
customer installation
46.
customer journey
47.
customer knowledge sharing
48.
customer learning
49.
customer loyalty
50.
customer loyalty intent
51.
customer relationship management (CRM)
52.
customer satisfaction
53.
customer service quality
54.
customer survey
55.
customer trust
56.
customer value
57.
customer values
58.
perceived customer value theory
59.
student-customer orientation
author
1
1.
Brand, Ruth
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